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You may reach us as follows:

MarketingPlan.com
15 Misty Meadow
Irvine, California 92612-3206
Phone: +1 949-854-6196
FAX: +1 949-854-6692
e-mail: dmccrea@marketingplan.com

Sample Marketing Plans

If you are interested in a sample marketing plan, the most expedient way for you to get this information is to acquire one of the marketing or business planning software packages available. These all come with sample plans and detailed outlines, and are capable of producing a plan for you with only a moderate amount of work on your part.

You can purchase and download this software directly from the vendors' sites, or you can try any one of the larger on-line computer stores such as CompUSA or MicroCenter in the U.S. One of the best packages available for business planning, however, is Automate Your Business Plan 10.0, available on-line at:

http://www.business-plan.com/

I highly recommend it!

If you want one of the packages specifically designed for marketing plans, trying the software store sites or ordering directly from a company such as Palo Alto software would probably be your best bet. Take a look at Marketing Plan Pro from Palo Alto Software. Their Web site is http://www.paloalto.com/ps/mp/. I've used their Business Plan Pro and think it's well done. Another option is Plan Write for Marketing at http://www.businessplansoftware.org/marketing_plan.asp. A third is Plan Magic at http://www.planmagic.com/marketingplanning.html.

If you want to read more about business and marketing planning, you can find a number of books on the subject at www.amazon.com or www.bn.com. Just search under "business planning" or "marketing planning." Two of the best and most concise I've found are:

A Preface to Marketing Management 9th Edition
by James H. Donnelly J. Paul Peter
Format:Textbook Paperback, 8th ed., 336pp.
ISBN: 0072466588
Publisher: McGraw-Hill Higher Education
Pub. Date: April 2002

and

Analysis for Marketing Planning
by Donald R. Lehmann, Russell S. Winer
Paperback 5th edition (June 2001)
ISBN: 0070275475
Publisher: McGraw-Hill Higher Education

You can also try the marketing and business planning links at http://www.brint.com.

I hope this information helps you.

 

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Last modified on Tuesday, May 28, 2002.